Your business website is a chance to convey your value to potential clients. It is a chance to answer questions for both potential and current clients at all hours without being roused by a 4:00 AM phone call. Your website conveys your value and expertise around the clock.
Your website designer should also work in tandem with the people doing your Search Engine Optimization, content development, and online video. This team approach allows you to have a more cohesive and authentic message.
You should be able to access your website yourself, but it must also be on a platform any good developer can help you change. You need a “content management solution.” Your website designer should be familiar with all of the latest tools and techniques and know which ones to use on your site. Also–just as important–he or she should know which ones not to use.
Above all, your website should take fully advantage of the immense opportunity out there to reach your ideal client.