Blog

Better Health for a Better You

I love the fact that we have a company culture that cares not only on improving ourselves but also others. Wellness and health are things that I have neglected for many many years. However, I am starting to make positive and long lasting changes for a better future.  So in the spirit of wellness and  health I wanted to […]

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Thinking Holistically About Your Internet Marketing

How Do Clients Choose You? The best way to avoid the Yellow Pages Mindset is to think holistically about your internet marketing. When potential clients consider hiring you, they don’t just look at one piece of your marketing and then instantly decide to hire you. Think about when you decided to buy your last car. […]

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5 Compelling Reasons Why You Need Online Video

Here is a list of 5 compelling reasons why using online video on your website should be an important aspect of your overall marketing and growth strategy: Keep clients up to date with what’s new Whether you are an attorney, a doctor, a baker or a professional, in general, staying current in your field is a […]

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CEO Ian Garlic Presents: “How to Really Get Business from Google”

Our CEO Ian Garlic will be presenting a seminar titled “How to Really Get Business from Google” this Friday morning as part of the Winter Park Chamber of Commerce’s Small Business Education Series. The Small Business Education Series is a monthly educational program geared towards small business owners and professionals. Featuring a different speaker and […]

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King Real vs. Lord Flat: Who Wins the Design Style Battle?

Differences in Design Styles A few weeks ago, one of my colleagues came across Intacto’s flatvsrealism.com, a beautifully animated, interactive battle between two polar opposite design styles currently in play across websites and graphical interfaces everywhere. We featured the site on Facebook recently and found it addressed the two distinctly different trends in a fresh and unique […]

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6 Questions About Online Video

Should I use a script? Absolutely not! We’ve mentioned it several times on other blog posts, but using a script in an online video is a big mistake. We naturally make microexpressions when we speak, and these microexpressions are critical when it comes to your authenticity and believability on camera. When you use a script, […]

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authenticACTION: Hashtags for Business

Purpose of Hashtags While many people use hashtags as a form of commentary these days (#dontusehashtagslikethis), their intended purpose is to sort content by themes. Using hashtags is a great way to find relevant conversations on social media. By utilizing a hashtag, you can a) contribute to a conversation, b) attract other users searching for […]

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Responsive Website Design Matters More Than You Think

Responsive web design is an approach to web design aimed toward making websites that are as attractive and functional as possible on every device used to access it. If someone on a mobile device opens a responsive website, it will resize and rearrange objects on the site based on the dimensions of the mobile device. […]

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How to Keep Your Peepers Perked for Work

If you are anything like the typical member of our high speed society, you spend many hours abreast on the latest news through various social media outlets, while simultaneously working many hours in front of a computer screen emailing your various clients, inputting data and other mind-numbing tasks. While being the cool hip internet user […]

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Website Design 101: What Steps Do You Want Visitors To Take?

Website Design 101 One of the biggest marketing mistakes in web design is something we like to call the Fire Hose Approach. This is when you put everything imaginable on the homepage, without clear direction of what exactly you want website visitors to do next. You might think, “Obviously I want them to call and […]

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