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Google’s Head of Search Quality Says the Best Method for SEO: “Be Authentic”

You can try to win the link building game. You can try to battle for high rankings for certain terms. You can waste a lot of money. OR, as Matt Cutts says, you can be authentic. Not listening to Matt Cutts’ is one of the deadliest Internet marketing mistakes you can make. Google’s Matt Cutts, essentially the head […]

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authenticWEB Announces Launch of Their Newest Site for Attorney Wayne O’Bryan!

The team at authenticWEB is proud to announce the launch of our latest website for Richmond personal injury attorney Wayne O’Bryan! With over 40 years experience in personal injury law, Wayne was a fabulous client to work with. In addition to being an excellent attorney, Wayne is an all-around ‘nice guy’ and prides himself on […]

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Deadly Marketing Mistake #20: Not Knowing Where Your Ideal Clients Are

Where are Your Ideal Clients? We’ve already discussed the importance of knowing who your ideal clients are. The next step is discovering where to find them! Everyone is on Google and Facebook, right? Well, maybe in the beginning. But we all are separating. Sure, most of us hold a Facebook account, but is that where your ideal […]

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Tuesday Tips: Pay Attention to Referring Sources

Find out which websites, including social media and paid advertising, send you the most and best traffic. Start paying attention to your referring sources in Google Analytics. When you go to Google Analytics for your site, navigate to “Acquisition” then to “All Referrals.”  This will show you what sites refer visitors to your site. Now, two […]

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Deadly Marketing Mistake #19: Not Knowing Your Marketing Budget

How much do you plan on making this year? If you only have referral sources, then take those referral sources and add 20%.  A good web campaign should bring you about 20% above and beyond your other sources. A great web campaign will bring you much more in terms of percentage. Now take that 20%, […]

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Deadly Marketing Mistake #18: Not Having a Referral System

A few weeks ago, we wrote a blog post about how people find attorneys these days. Despite being replaced by the Internet as the top source of business for law firms, “recommendations from friends and family” is still the second most used method of finding attorneys (and any service professional, really). Just because you have […]

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Deadly Marketing Mistake #17: Not Listening

“People tell us who they are, but we ignore it because we want them to be who we want them to be.” Donald Draper I have boiled it down to Six Rules for SEO/Social Media Marketing Success: Listen Consummate Curate Mediate Facilitate Initiate These are in order of importance. You are probably doing it backwards […]

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Deadly Marketing Mistake #16: Ignoring Your Mindset

“Problems can not be solved with the same mind that created them.” – Albert Einstein What is your mindset? Do you even pay attention to it? If you are not, then other people are driving you. I believe for us to be the best internet marketing company, I need to constantly work on mindset. I […]

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Deadly Marketing Mistake #15: Having Testimonials, NOT Video Case Studies

Video testimonials suck.  When you ask someone to talk about how great you are it comes off unnatural.  However, when you create case studies, you tell stories of how you help people. A video case study from a former client tells of their complete experience from their point of view.  It tells a story that […]

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The Trader Mindset

I was a successful trader for years. I used trading profits to start my current company. I still trade my own money. One thing I learned early on from much research is that the only commonality to great traders was mindset. Many people think great traders are geniuses, but few are. It’s all about trade […]

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