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“The Dress” and the Fundamental Attribution Error

The Black/Blue and White/Gold dress situation caused a stir at my house. My wife and I work in essentially artistic fields, so color is often a topic. My wife, Jessica, has a Masters in design from NYU and worked in animation on motion pictures and now teaches web design. She should get colors right, so […]

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Rankings vs. Results – What matters most to your business?

As a sales consultant at authenticWEB I speak to both prospects and current clients regularly. During conversations with current clients one of the things I always ask is, “How is business?” In that same vein, when I speak to prospects I always ask, “What are your business goals?” At authenticWEB our focus is on results […]

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How to use client feedback to your advantage.

Do you know what your clients think about your business? Most people think of feedback in relation to product releases or employee reviews but what about feedback for small businesses? Do you know what your current clients think about your business? How was the hiring process? Were they happy with the results of your work? […]

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What is the best length for a blog post?

One of the best things you can do to improve your authority on the Web and search rankings is blogging. We recommend blogging frequently in order to boost the aforementioned results and to show your prospects that you are actively engaged in your business. One of the questions we are frequently asked “how long should […]

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