Blog

Make Your Social Media More ‘Social’

One of the worst things you can do on your business’s social media sites is to strictly post information – random articles about your industry that don’t connect you with your audience. We’ve talked in the past about sharing your stories on social media. This week, I encourage you to take your social media a […]

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Do you need inbound marketing for your business?

You may have heard about inbound marketing. Unlike traditional “outbound” marketing, where you go to the potential clients, you entice them to come to you instead. You promote your company through blog posts, online video, SEO, social media, and other forms of content marketing in order to bring potential clients closer to your brand. But […]

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How Online Video Can Get You More Customers

The last few weeks, we’ve talked about defining your buyer’s process to streamline your selling process and create opportunities to start more conversations with your ideal clients. This week, I want to talk about addressing each of those issues or points of conversation on video. Because you’ve already pinpointed instances along the buying process where […]

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Ready, Set, Launch! How to Review Your New Website

This post is the second in a two-part series highlighting the client review portions of our web projects. Both articles contain pointers that are helpful in keeping your project moving along and not getting delayed from launching. At authenticWEB, some of our most thrilling moments are centered around website launches. Anticipation has been building for […]

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Are you missing out on potential clients? Translate your video closed captions!

Every business should consider implementing a global SEO strategy even if world domination is not what you are looking to achieve. If you own a business, especially in a place that receives a lot of international tourists, you could gain a lot of clients just by doing one simple step. Add translated closed captions to […]

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Why you should care about HTML5

After 15 years of hard work, HTML5 is finally the official web standard. Changing from the static web standards of earlier years, HTML5 now boasts the interactivity needed for today’s multiple internet-enabled devices. From native support for video and audio tags to canvas tags that allow in-browser rendering of moveable 2D graphics, HTML5 theoretically eliminates […]

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Talk to Potential Customers to Win Ideal Clients

Last week’s authenticACTION discussed the importance of mapping out your client’s buying process to identify opportunities to improve the quantity of quality calls you receive about your business. It’s important to realize your ideal clients don’t make an immediate decision and pick up the phone to hire you. Thoughts like, “Do I need this service?” “Do I need […]

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Reviewing Your Design Comps

Before our very talented web developers begin constructing and coding your new website, a multimedia designer or art director will usually provide a set of design comps showing you the overall layout and look of your new site. Design comps are a valuable tool when bringing your brand to life on the web. One of […]

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Why You Should Update Your Browser Today

Most people have grown very accustomed to utilizing the Internet to perform a variety of daily undertakings.  This is especially true for business owners who send emails, search for their competitors, communicate with their ideal clients, market themselves and complete other tasks of equal importance.  If you are reading this, it is assumed that you […]

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How to Use Instagram in Your Marketing

If a picture is worth a thousand words, then a video is truly worth a million. Can you imagine the possibilities of a 15 second clip? As one of the heavy hitters for social media, Instagram is known for its photo-sharing platform, but has recently incorporated sharing video clips as well. With 200 million monthly users […]

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