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Thinking about online video for your website? Read this first.

Should I use a script? Absolutely not! We’ve mentioned it several times on other blog posts, but using a script in an online video is a big mistake. We naturally make microexpressions when we speak, and these microexpressions are critical when it comes to your authenticity and believability on camera. When you use a script, […]

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Using Hashtags for Your Business

Purpose of Hashtags While many people use hashtags as a form of commentary these days (#dontusehashtagslikethis), their intended purpose is to sort content by themes. Using hashtags is a great way to find relevant conversations on social media. By utilizing a hashtag, you can a) contribute to a conversation, b) attract other users searching for […]

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Responsive Website Design Matters More Than You Think

Responsive web design is an approach to web design aimed toward making websites that are as attractive and functional as possible on every device used to access it. If someone on a mobile device opens a responsive website, it will resize and rearrange objects on the site based on the dimensions of the mobile device. […]

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I Wear My Sunglasses at Work

If you are anything like the typical member of our high speed society, you spend many hours abreast on the latest news through various social media outlets, while simultaneously working many hours in front of a computer screen emailing your various clients, inputting data and other mind-numbing tasks. While being the cool hip internet user […]

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Website Design 101: What Steps Do You Want Visitors To Take?

Website Design 101 One of the biggest marketing mistakes in web design is something we like to call the Fire Hose Approach. This is when you put everything imaginable on the homepage, without clear direction of what exactly you want website visitors to do next. You might think, “Obviously I want them to call and […]

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Why are sliders losing traction in design?

What is an image slider? Image sliders are extremely common across the web and are even prevalent on a number of our websites. Clients tend to like sliders because they offer an interactive animated component to their page. They allow for a lot of content to be contained within one small area of their site’s […]

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Video SEO Techniques for your site: Using Video Frequently Asked Questions

What is a Video FAQ? Quite simply, a Video FAQ is a short video where you answer a specific question someone might have about you, your business, or your industry. It’s like your answering a client’s question face to face, without them actually coming to your office. You might think this sounds counterproductive – after […]

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Making The Ice Bucket Challenge work for your business

You may be sick of the Ice Bucket Challenge, but their is no denying it’s success. You probably are wondering how to duplicate the success of the Ice Bucket Challenge for your business. Our CEO and resident internet marketing expert Ian Garlic discusses the 4 key mindsets of the Ice Bucket Challenge in his latest Mindset Monday. […]

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authenticACTION: Identify Your Ideal Clients

Get the Clients You Really Want Before hire a website designer or spend more time on SEO identify your ideal clients. If you have no aim, your marketing will probably not be effective. Imagine talking to one hundred potential clients in one room. In order to talk to everyone, you have to limit your time and attention […]

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authenticWEB is proud to introduce authenticACTION!

Improve your business by 167.76 % in just one year. Let authenticWEB show you how. Each week, we will deliver one authenticACTION that will easily improve your business by 1%. 1% might not sound like much – but do the math. 1% once a week results in a 167.76% improvement in just one year. Now that […]

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