Blog

Define Your Sales Process to Win More of Your Ideal Clients

Want to attract and close more clients, and get more referrals?  The best way to find opportunities to do this is to first define your sales process.  We work with many professionals, and most of them only think about one part for their marketing: the call. Get enough calls and your business will be great, […]

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3 Reasons Why Simplicity is Best

You don’t have to be an expert to see that most human beings love complexity and tend to make things like products, designs and even websites as complex as possible.  What’s surprising about this is that as consumers and users, we all love simplicity. We generally visit a website with objectives in mind and the […]

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Marketing Predictions for 2015

2015 is almost here, so my question to you is have you already prepared your marketing plan for the coming year? There are many predictions trending of what will be the best practices to use for business marketing. In fact, Wheelhouse Advisors took the opportunity to compile a list of 10 marketing predictions for the […]

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Spread Your Story through Social Media

At authenticWEB, we always strive for authenticity. We also tell you to use testimonials as much as possible. People connect to authenticity, which is the story or the “Why” behind what you do. It’s what gets you going and keeps you going in your job. For me, I love to hear the stories of how […]

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How to Make Video Marketing Work for You

I was reading an article this week in regards to 10 key guidelines to use for video marketing. Out of all that was listed, I felt that two of the mentioned tips were useful for our clients. In fact the core of the video content we create for our clients use these points all the time. Informative […]

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Read This: Using Strong Calls to Action on Your Website

What is a Call to Action? A Call to Action (CTA) incites website visitors to take immediate action in some way. A CTA can be used in the form of a banner, a button, other type of graphic, or text on a website. It contains a strong verb and commands the website visitor to do […]

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Anticipated Web Trends of 2015

For those looking to get a new website (or to update your current one), you might be curious as to what is the newest trend for your soon-to-be-great website. Here are some the highly anticipated design trends for 2015 and what they mean for your business’s website. Byte-Sized Information with Flat Design Flat design seems to […]

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Give Me Some Space: The Power of Whitespace on Your Website

Our team recently wrapped up work on a website and we presented the final product to a visiting client. During the meeting, our client posed a question that we hear time and time again at authenticWEB. “Why is there so much white empty space on our web page?” My immediate thought was…..blog post. White space […]

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Create Infographic Style Videos for Your Website

This week’s authenticACTION tip combines two of my favorite marketing elements – videos and infographics. As we’ve discussed numerous times, you absolutely need online video on your website if you want to stay current. Creating a simple infographic video is an awesome way to: Improve Conversion Add Visual Interest Shake Up Your Video Strategy “Animated […]

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3 Reasons Why Online Video Helps SEO

Without a doubt, search engine optimization (SEO) is extremely important for your website. You may also know that including videos with great content on your website is just as important. But you may not exactly know why it’s so critical. Here are a couple of reasons why video helps improve your site’s SEO ranking. Videos found […]

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