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Deadly Marketing Mistake #7: Law Firm Social Media That’s Not Social

If you are truly good at cocktail parties, you ask a lot of questions and are curious about people.  People like curiosity, especially when it’s about them.  According to Todd Kashdan’s Curious, you seem smarter, better looking, and all around ‘cooler’ by being curious (I added the cooler part but you get the drift).  You […]

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Deadly Marketing Mistake #6: The Yellow Pages Mindset

No One Needs Personal Injury Attorneys. It’s a Delusion of the Yellow Pages Mindset. Symptoms of the Yellow Pages Mindset: Losing money trying to rank for 1 to 15 specific terms in Google Expensive SEO not working Low conversion rates Constantly turning off potential clients by identifying your features Missing out on huge opportunities to […]

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Deadly Marketing Mistake #5: The Curse of the Expert

If you have been a Personal Injury Attorney for any length of time, you most likely have fallen victim to what I call “The Curse of The Expert.” Symptoms include: Using jargon/lingo Thinking the public cares about most of your credentials Thinking your peers know what they are doing in their marketing Losing money trying […]

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Deadly Marketing Mistake #4: Personal Injury Attorneys Without Ideal Clients are Seriously Wasting Marketing Dollars.

An ideal client is your dream book of business. Most business people are afraid of shrinking their target base because it will mean less money.  This is a common fallacy.  Laser focus leads to better results for many reasons. What are Ideal Clients for Personal Injury Lawyers? As a personal injury attorney, you should have […]

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AuthenticWEB is Thrilled to Announce the Launch of Our Latest Website for Maitland Vision Center

The team at authenticWEB would like to announce the launch of our newest website for the Orlando optometrists at Maitland Vision Center. Maitland Vision Center was started in 1971 by Dr. Robert Willson. Central Florida optometrists specializing in low vision problems, the company offers eye services from basic exams to advanced treatments. Maitland Vision Center’s […]

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Deadly Marketing Mistake #3: Having a Scripted, Poorly Produced Video

There is little worse than a scripted video for services.  I think having no video is a mistake, but poorly produced, scripted video is a bigger mistake. Scripted videos lead to several problems for personal injury attorneys: possibly coming off as inept or even as a  liar to potential clients, as well as to insurance […]

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The Panting Dog Mindset

I have been listening to two books – “What Einstein Kept Under His Hat” by Wolke and “You Are Now Less Dumb” By David McRaney.  Both are about science.  The first is about the science of food, the second, your brain and thinking. They converge in relating you to a panting dog. So what do […]

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Deadly Marketing Mistake #2: Using the Fire Hose Approach to Your Website

One very common mistake in internet marketing for personal injury attorneys  is the “fire hose” approach to website design. The fire hose approach to website design is putting everything on the home page.  Listen, it makes sense to you but not to an accident victim with no experience! I think this fire hose problem comes […]

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The team at authenticWEB is proud to announce the launch of CBrenner.com

The team at authenticWEB is proud to announce the launch of our latest website for Orlando commercial real estate broker Charlie Brenner. Based in Orlando, Charlie Brenner has over 30 years experience in Central Florida commercial realty. He has transacted sales and leases of undeveloped land offices, warehouses and flex space throughout Florida, including Orlando, […]

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