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Read This: Using Strong Calls to Action on Your Website

What is a Call to Action? A Call to Action (CTA) incites website visitors to take immediate action in some way. A CTA can be used in the form of a banner, a button, other type of graphic, or text on a website. It contains a strong verb and commands the website visitor to do […]

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Anticipated Web Trends of 2015

For those looking to get a new website (or to update your current one), you might be curious as to what is the newest trend for your soon-to-be-great website. Here are some the highly anticipated design trends for 2015 and what they mean for your business’s website. Byte-Sized Information with Flat Design Flat design seems to […]

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Give Me Some Space: The Power of Whitespace on Your Website

Our team recently wrapped up work on a website and we presented the final product to a visiting client. During the meeting, our client posed a question that we hear time and time again at authenticWEB. “Why is there so much white empty space on our web page?” My immediate thought was…..blog post. White space […]

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Create Infographic Style Videos for Your Website

This week’s authenticACTION tip combines two of my favorite marketing elements – videos and infographics. As we’ve discussed numerous times, you absolutely need online video on your website if you want to stay current. Creating a simple infographic video is an awesome way to: Improve Conversion Add Visual Interest Shake Up Your Video Strategy “Animated […]

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3 Reasons Why Online Video Helps SEO

Without a doubt, search engine optimization (SEO) is extremely important for your website. You may also know that including videos with great content on your website is just as important. But you may not exactly know why it’s so critical. Here are a couple of reasons why video helps improve your site’s SEO ranking. Videos found […]

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5 Tips for Video Interviews

So you’ve decided to shoot video for your business. Awesome! Video is an extremely powerful tool to increase website traffic, conversion, and client base. The only thing you’re worried about is having to speak on camera. What if you look unprofessional? What if you sound stupid? What if you forget everything you were going to […]

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Why Your Business Needs a Website: The Digital Age

So why does your business need a website? This question, in my opinion, is one of the most important questions of our Digital Age.  However, with over 2.32 Billion people online the real question is, can you afford not to have a website?  The number of online consumers in the USA alone number over 201 […]

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Metro, not just a bus system: New Design Trend of 2014

As technology dies, we upgrade. And for those who are PC users, we have experienced the new Microsoft OS, Windows 8. With this new update, our design world as we know it as changed. We’re flat, baby, and there is no going back. No more semi-realistic icons. Instead we rejoice with the simplistic and minimalist. […]

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The Power of Full-Width Video Backgrounds

Video continues to evolve into a more effective and powerful storytelling medium on the web. With improvements in technology and web development techniques, video is being displayed on websites in creative ways that would have been impossible just a few years ago. You have literally seconds to engage a client with your website and one […]

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3 tips for recording great video on your cellphone

With current tech for today’s mobile devices, it is becoming easier to produce great HD quality videos all from the comfort of your cellphone. This option is great for on-the-go recording. If you’re interested in doing something like this for yourself but haven’t tried it yet or the quality did not come out just the way […]

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